Their quest (cue the Lord of the Rings music) is to help as many living beings as possible, including humans, wildlife, and our shared home, Earth, by encouraging decreased plastic use. They hope to do this by: Helping people find safe, high quality, ethically sourced, Earth-friendly alternatives to plastic products through our online shop. Helping people make educated life and purchasing decisions by providing them with information and resources on the health and environmental issues associated with plastics. Helping people find ways to take action to decrease plastic use and create tangible change at all levels - personal, local, regional, national, global, etc. Helping people find their balance and embrace the fun in the exciting challenge of living with less plastic!